These days with our fast evolving consumer needs and multi platform readership here is a pressing need for photographers to supply moving imagery to their clients.
This can be hugely daunting for some photographers, and agents alike, to grasp.
But it doesn't have to be a complicated, hugely storryboarded, fully cast, all singing all dancing movie extravaganza.
Here are some recent examples of video content that I think hit the right tone and perfectly show how you can show complimentary work in addition to your stills.
Behind the scenes work from Photographer Simon Webb:
A Samuel Hicks commission to show the exposure capabilities of a Sony camera:
A 30sec teaser for an upcoming print campaign by Jonathan Knowles:
And a stop motion piece from still life photographer Chris Turner: