|Photographer Dean Rogers|
All Olympics moaning aside (believe me I can go on for hrs) I really love Dean Rogers work on this Adidas campaign.
There's a softness and strength shown across the ads that, for me, perfectly captures the duality of being an Olympian. Both a sports warrior staring down your opposition and a lone figure with the eyes of your country boring into you.
Softness and strength very much a constant thread through Deans work.
Agency: Sid Lee
ECD: Kris Manchester
Creatives: Dan Brooks, Dan Chandler
Designer: Richard Hooker